Gaplight
Brand, launch site and launch film for an adaptive exam-prep engine.
Gaplight finds the gaps in what a student knows before the exam does. It launched for schools and learning centres, SAT first.
The launch needed a brand, a site and a film that made an algorithm feel calm and exact.
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A dot field for every student
The brand is built from the dot field the product draws for every student, with one lit point.
A launch kit sized for the first round: brand, site, film and deck.
